TRADER JOES BAG RE-DESIGN
Description - Self-initiated Trader Joes chain grocery bag re-design highlighting the brands' historical background through trading posts and flat maps, as well as their wide culinary selection through sub-brand names and product illustrations.
Rationale - Being my preferred choice when it comes to supermarkets, I decided to re-design Trader Joe's grocery bags.
I wanted to give the bag a more personalized feel, gearing my whole design towards the concept of travel and history. Aside from this, I wanted to highlight what makes Trader Joes unique and differentiates them from others in the market, being their private labels.
Rationale - Being my preferred choice when it comes to supermarkets, I decided to re-design Trader Joe's grocery bags.
I wanted to give the bag a more personalized feel, gearing my whole design towards the concept of travel and history. Aside from this, I wanted to highlight what makes Trader Joes unique and differentiates them from others in the market, being their private labels.
