Heart of the City
Brand Identity
Heart of the City is an upcoming symposium organized by Flagg Street Studio in partnership with Starlight Square, a transformed parking lot turned civic space in Cambridge, MA. The event gathers designers and thinkers from various fields for discussions on city life, civic spaces, and community building.
As I delved into civic life, infrastructure, and community, I distilled these concepts into guiding ideas for the symposium's identity. These ideas encompass renewal, multifaceted aspects, building blocks, and modularity. Drawing inspiration from historical sources, especially city archives from 1952 to 2000, I was particularly intrigued by urban renewal efforts in the 1960s. The resulting brand identity features a dynamic, modular logo that extends to other assets and deliverables.
As I delved into civic life, infrastructure, and community, I distilled these concepts into guiding ideas for the symposium's identity. These ideas encompass renewal, multifaceted aspects, building blocks, and modularity. Drawing inspiration from historical sources, especially city archives from 1952 to 2000, I was particularly intrigued by urban renewal efforts in the 1960s. The resulting brand identity features a dynamic, modular logo that extends to other assets and deliverables.
*The details provided showcase a conceptual exploration and have not been published at this time.
