Butcher Box


Conceptualization
Packaging Design
Editorial Design
Mockups

Work for Lemon Yellow


Graziano’s Butcher Box is a subscription service from the Butcher Shop of Graziano’s restaurant group.  

The Butcher Box provides convenience and aims to bring families closer together through shared cooking and dining experiences. Reflecting Graziano’s core values of tradition, family, and warmth, I've included educational printed materials that offer information about the products and how to cook them. These materials come with each meat cut and serve as collectible items as well as tools for learning, giving users more information about the products they received and helping them with cooking.

Inside, you'll find an assortment of meat cuts, how-to cards, stickers, postcards, and an easy-to-follow diagram. My goal was to make the butcher box more than just groceries—it's an opportunity for shared experiences, learning together, and trying something new with your loved ones.

*The details provided showcase a conceptual exploration and have not been executed or published at this time.